Animalytics™ service for veterinary marketing – make use of transactional data from 900,000 cats, dogs, rabbits and small furries.

Animalytics™ is a service that uses data provided by several hundred vet practices in the UK, and allows marketing managers, product specialists and sales managers to better understand what activities take place between vets and the animals they treat.

The data is taken from the VetViewer benchmarking service, which gathers data anonymously from hundreds of vet practices in the UK. The service has been operational for the past five years, and collects data from vet practices, completely anonymously, that includes:

Date of transaction
Species and breed of animal
Unique identifiers for vet, animal owner and animal allowing unique number of instances of activity to be calculated
Description of activity
Product prescribed
Quanties and value of transaction

So what does this mean for you? If you’re interested in understanding how many animals have been prescribed your product, or your competitor’s product, or what products are typically co-prescribed, or wish to know how long they stay on your product, and if they move, what’s the most likely second or third choice, then Animalytics™ is going to help you uncover the answers to these questions.

For more information, or if you would like to join the Animalytics™ reports service, please go to or contact us on [email protected]