We Analyse, Benchmark and Monitor Veterinary Data on approximately 92 million practice transactions
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We anonymously collect:
- Animal ID (which remains anonymous)
- Breed
- Species
- Date of birth
- Practice ID (which remains anonymous)
- Vet ID (who remains anonymous)
- Owner ID (who remains anonymous)
- Date of transaction
- Type of activity
- Products prescribed
- Quantities involved
- Value involved
- Health Plan status

Use animal level data to define your sales strategy
Only by using actual data taken from real cases, from hundreds of vet practices, can you be sure of being able to truly understand the market you operate in. Animalytics™ allows you detailed insights into hundreds, thousands or even tens of thousands of actual cases that take place in UK veterinary practices. You can then use these trends to model your company’s marketing plan confident in the knowledge that you are basing your plans on what really happens in practice.
Smart People. Brilliant ideas Who's behind all this

Alexander Arpino
Managing Director of Veterinary Insights Ltd and General Manager and Director, DBM SARL
Joy Bevan
Sales Manager – Animal Health Division